West Des Moines – February 5, 2018 – More than seventy million Americans will celebrate Valentine’s Day at a restaurant this year according to the National Restaurant Association. Many restaurants plan to offer special promotions, entertainment, flowers and other romantic items, making a night at a favorite or new restaurant a perfect gesture for the one you love. “The top three deciding factors for couples choosing to eat out are the familiarity of a favorite eatery, a romantic setting, and special menu offerings,” said Jessica Dunker, president and CEO of the Iowa Restaurant Association. “It’s not too soon to make reservations as Valentine’s Day is the second most popular holiday to dine out in America (behind Mother’s Day), and about one-third of those celebrating the holiday will be visiting a restaurant.” Those with busy schedules who choose to celebrate their love on a night other than February 14th are in luck. Nearly one-third of consumers prefer to receive a restaurant gift card from a significant other over chocolate, flowers and even jewelry this holiday. Think ahead and give the gift of a great dining.

 ###

Iowa Restaurant Association The Iowa Restaurant Association provides advocacy, education and promotional support to Iowa’s restaurant and tavern industry. www.restaurantiowa.com

Media Contact: Katelyn Kostek Public Relations Specialist kkostek@restaurantiowa.com 515-276-1454