Free Tools Drive Customers to Member Restaurants
Ask any Iowa restaurateur what they can never get enough of and they’ll always give the same answer, “customers!” The Iowa Restaurant Association is working to help deliver just that through its Dine Iowa Program. Dine Iowa Video Now Posted
Building Consumer Awareness
Free to members, Dine Iowa was created to help hungry Iowans and visitors to the state find member restaurants quickly and exclusively.
• Online restaurant locator www.dineiowa.org
• Free Dine Iowa iPhone app available through iTunes
• Free Dine Iowa android app available through Droid Marketplace
• Dine Iowa Facebook Page and restaurant locator
Members Control Content
The content of all Dine Iowa products is completely controlled by member restaurants. Each establishment is given password protected access to their online locator page. Members can upload their logos, links, and tailored search criteria to help attract customers to their restaurants. Every 24 hours the online locator synchs with, and updates, the mobile applications to reflect the changes.Members who do not wish to input information will still be included in all of the products. The listing will simply default to the basic contact information contained in the IRA’s member database.
Promotion in a New Media World
The Iowa Restaurant Association aggressively promotes Dine Iowa to consumers through traditional and new media outlets, as well as through events.